Katie leads the Nissan United team in connecting across agency and client teams, to build brand value efficiently. She has played a crucial role in development of Nissan United's Real-Time Vision for Engagement (NURVE), a team dedicated to driving actionable insights across all business units, through a consumer-first way of working with people, process, tools and technology.
Katie oversees management of key global platforms and partnerships, coordination with global and regional agency contacts, and a cross-functional team responsible for 3,500+ pieces of content, 740MM in earned impressions, and development of an organic influencer network of over 100MM, in its first year alone.
She began her career in tourism and economic development, and quickly transitioned to the world of auto at TBWA\Chiat\Day Los Angeles, working on Infiniti and Nissan brands. A psychology and sociology junkie, she believes in brand-building through relevancy, adding humanity back into a brand's relationship with the consumer.