Some giants stand at only 5'1'. With her integrated brand experience and strategic business capabilities, Hui Tsin made her mark by co-producing the first branded entertainment programme for a FMCG client, launched Malaysia's first no-frills banking product and co-created an online conference platform for the very traditional bar council in Malaysia. All which resulted in Effies recognition in their respective categories.
Hui Tsin joined Creative Juice in 2009 to lead the Nissan business. Driven by the culture of pride, passion and belief, Hui Tsin pushed conventional boundaries and constantly look beyond the cracks for opportunities.
As General Manager, Creative Juice grew in creative reputation and experimented in digital capabilities, from creative tech, social content marketing to digital production. Beyond expanding Nando's and Nissan's digital portfolio, she was crucial to the digital integration throughout TBWA brands in Malaysia. Resulted in a silver win as Malaysia's Digital Agency of the Year for the Campaign Asia-Pacific awards.
With DAN, Hui Tsin leads the team for MasterCard and continues to explore new collaborative tech partnerships. She enjoys data especially data in storytelling and human insight.
When no one’s looking, she head bangs to The Pixies, Radiohead and Nirvana.
|3.150891||101.663895||TBWA\Kuala Lumpur 15th Floor, Block B, HP Towers, 12 Jalan Gelenggang, Bukit Damansara, 50490 Kuala Lumpur, Malaysia.|