Digital Arts Network is over 1000 digital specialists embedded across our global TBWA\ collective

01

How We Operate

HOW WE OPERATE

Radically Open

TBWA is not your traditional ad network — we are a radically open creative collective. We know today’s landscape is highly complex, and there are times when brands need to tap directly into our specialists' digital capabilities, regardless of where they are in the world. This is why Digital Arts Network exists today. It’s a direct access to a global pipeline of digital talent, methods and capabilities embedded throughout TBWA.

Disruption

Conventions are everywhere. It doesn’t matter if we’re developing the next big global brand platform, a new product or simply writing a tweet. We look for conventions we can break with disruptive ideas to get us to the desired vision. This is our Disruption® methodology and it’s at the core of everything we do — big or small, analog or digital.

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02

Specialist Capabilities

SPECIALIST CAPABILITIES

DAN Elements

Brands can tap directly into any of these elements or use as building blocks to assemble a completely unique capability from the ground up. Behind each element is a mix of network talent, methods, and deep experience.

DSc Data Science

eC E-commerce

DS Digital Strategy

SM Social Media

CE Community Engagement

DC Digital Campaigns

PM Performance

WD Website Dev

CR Customer Relationship

XD Experience Design

SB Social Business

RtC Real-time Comms

CO Content

DP Digital Production

SD Service Design

EX Experiential

CT Creative Tech

IM Influencer Management

UI Interface Design

GA Gaming

AP App Dev

SE Search

IP Product Development

DSc Data Science

SE Search

PM Performance

DS Digital Strategy

SB Social Business

UI Interface Design

DP Digital Production

eC E-commerce

XD Experience Design

IM Influencer Management

DC Digital Campaigns

AP App Dev

CR Customer Relationship

CT Creative Tech

CE Community Engagement

CO Content

WD Website Dev

EX Experiential

SM Social Media

RtC Real-time Comms

GA Gaming

SD Service Design

IP Product Development

03

Featured Work

Featured Work

Hornbach First Analog Webstore Hornbach — HEIMAT Berlin
Trishaw 360 Singapore Tourism Board — TBWA\Singapore
Match Point Gatorade — TBWA\Chiat\Day LA
Educycle: Preorder the Future Neste — TBWA\Helsinki
The Live Preroll Telenet Play Sports — TBWA\Belgium
Promoticon McDonald's — TBWA\RAAD
Fresh Stories / Les Routes du Frais Système U — TBWA\DAN\Paris
Magic Wallpaper Castorama — TBWA\DAN\Paris
The Impossible Game SNCF — TBWA\DAN\Paris

04

Specialists

OUR SPECIALISTS

DAN represents all our digital specialists embedded throughout the global TBWA\ collective. Meet some of them here.

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